Avid Ratings and Kohler Co. Collaborating on GoTour™ Home Virtualization System for Home Builders


MADISON, Wis.–(BUSINESS WIRE)–Avid Ratings and Kohler Co. are collaborating to offer marketing assistance toward Avid’s award-winning GoTour™ home virtualization system to home builders using all KOHLER® plumbing products. An online and mobile app allowing home buyers to conduct self-guided video tours of a home for sale in high definition (HD), GoTour is designed to bridge the new home sales process with today’s widespread consumer demand for an online shopping experience. The program expands a previous pilot program conducted by Avid Ratings and Kohler, which produced increased options sales for both Kohler and its builder partners.
“GoTour is the first online home virtualization system that combines virtual fly-throughs of a home with product option browse and selection capability, and verified customer reviews of a builder and the products featured,” said Paul Cardis, CEO and founder of Avid Ratings, the full-service customer engagement and loyalty management firm specializing in the home building industry. “This program launch is significant as it will bring the GoTour offering to an impressive group of builders across North America.”
The new program launch comes on the heels of the Avid Ratings GoTour pilot program with Kohler, which occurred from November 2013 through March 2015, and provided the GoTour home virtualization system to a number of builders across the United States and Canada. The pilot program demonstrated GoTour’s ability to produce ROI for both builders and building product manufacturers. Builders included in the pilot included Veridian Homes, Horwath Builders, Alesci Homes, Homes by Chris, DeYoung Properties, Infinity Homes, Dovetail Homes and many others.
GoTour was thrice awarded Best Product in Residential Construction by Constructech magazine and recognized by Builder magazine as one of the Best in Show at the 2014 International Builders Show (IBS). GoTour currently provides over 1.2 million online sessions annually and is utilized in over 1,000 locations throughout the United States and Canada.
GoTour is currently the most cost-effective way for builders and remodelers to enable a robust digital shopping experience on computers and mobile devices, and to do so quickly and in high quality HD. For more information about the Avid GoTour offering, please visit or contact info@avidratings.com.
About Avid Ratings
Founded in 1992, Avid Ratings is a full–service customer loyalty management firm, providing customer loyalty research, organizational consulting, employee training and innovative marketing solutions that drive homebuilding success. Serving over 2,300 homebuilders throughout the United States and Canada, Avid maintains North America’s largest database of homebuyer satisfaction to benchmark its clients. To learn more about the industry-leading Avid 3.0 suite of services (GoSurvey®, GoSocial®, and GoTour®) visit
About Kohler Co.
Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America’s oldest and largest privately held companies comprised of more than 34,000 associates. With more than 50 manufacturing locations worldwide, Kohler is a global leader in the manufacture of kitchen and bath products; engines and power systems; premier furniture, cabinetry and tile; and owner/operator of two of the world’s finest five-star hospitality and golf resort destinations in Kohler and St Andrews, Scotland. Kohler Co. has a long history of supporting water efficiency and sustainability and is a leading producer of water-saving plumbing products, which has earned the company seven consecutive awards from the EPA WaterSense® program. For more details, please visit kohler.com for information on water-saving plumbing products or believe.kohler.com for stories on Kohler’s sustainability mission.
News Contact
NewGround PR & Marketing
Katy Biggerstaff, 562-761–6338


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