Avid Ratings Bolsters Its Management Team with Three New Key Hires

Kate Emmerich joins as Vice President of Client Success, Tom Kuhne as Vice President of Business Development, and Jessica Leising as Director of Marketing & Communications
MADISON, WI (October 17, 2017) – Avid® Ratings, a leading customer satisfaction provider, announced today the addition of three new seasoned professionals to join its management team. As Vice President of Client Success, Kate Emmerich will help lead the Client Success team and work with key accounts, Tom Kuhne, Vice President of Business Development, will help drive, lead, and build the business development team across the United States and Canada, while Jessica Leising’s role as Director of Marketing & Communications will lead the company’s overall marketing strategy and execution.
“We are pleased to be adding these three experienced and knowledgeable professionals to our team,” said Paul Cardis, Chief Executive Officer at Avid Ratings. “Kate, Tom and Jessica will help strengthen our already strong position as the industry leader for measuring home quality and creating exceptional customer experiences (CX) throughout North America.”
Before joining Avid, Emmerich was Senior Client Services Manager at Oracle and was responsible for the retention of 500 General Contractors and directing the efforts of the retention team. At Textura Corporation, she was Director of Client Services, serving as Product Stakeholder and Subject Matter Expert. Previous to that she was Director of Client Services at GradeBeam. She holds a BA in Communications from the University of Wisconsin, Madison.
“Avid is truly the customer experience leader in the homebuilding industry, and I am excited to join such an innovative company,” said Emmerich.
Kuhne was Digital Sales Manager for Wisconsin at YP.com (The Real Yellow Pages) previous to joining Avid Ratings, where he managed and built a team of 13 reps across the Appleton, Madison, and Milwaukee markets. He was responsible for sales, product training, and personal development for sales reps. Before that, he was Internet Sales Manager at YP prior to being promoted to Digital Sales Manager, where he led all internet product sales for 20-plus sales reps. Kuhne holds a Bachelor’s Degree from the University of Wisconsin, Whitewater.
“I’m excited about the opportunity that is in front of Avid as a company and as a leader in the CX platforms that we deliver to the homebuilding industry,” said Kuhne. “This industry will need to adjust to the way Millennials and Generation Z conduct research and make major purchasing decisions. Avid Ratings will continue to be the leading company for builders to use to engage with existing and new audiences.”
Leising’s previous experience includes developing and executing marketing and communication strategies and brand awareness campaigns. Prior to starting at Avid, she was responsible for marketing and communications at GOEX Corporation, a southern Wisconsin manufacturing company. Before that, she spent 13 years with General Electric in their Healthcare and Capital divisions. She has a Bachelor’s Degree in Communications from the University of Phoenix.
“I’m thrilled to be working with a company dedicated to providing the best integrated customer experience in the homebuilding industry,” said Leising. “Avid understands the value of the customer voice, and I look forward to enhancing the Avid mission to provide best-in-class service through awareness campaigns and event marketing.”
About Avid Ratings
Founded in 1992, Avid Ratings Co. (avidratings.com) is a full-service customer experience (CX) firm dedicated exclusively to helping residential construction companies maximize customer value, increase sales velocity, and grow market share. Avid develops and implements end-to-end voice of customer (VoC) and integrated marketing technologies for attracting, delighting, and activating loyal homebuilding and remodeling customers. Avid Ratings currently serves over 2,000 residential construction companies throughout North America and is ranked among the “50 Most Influential Tech Companies in Residential Construction” by Constructech magazine.
Katy Biggerstaff
NewGround PR & Marketing