Four U.S. Builders Select Avid Ratings’ New-Home Customization and Visualization App to Increase Share of Vital Internet Market


Avid’s GoTour© offers the latest technology to strengthen online new-home shopping experience and attract additional buyers

MADISION, WI (October 20, 2014) – Four U.S. homebuilders have hired Avid Ratings to implement the GoTour© web-based interactive tours for their new model homes. The builders include Milwaukee-based Alesci Homes; Milwaukee-based Horwath Homes; Kansas City area-based Homes by Chris, LLC; and Milwaukee-based Kingsway Homes. With this innovative technology aimed at the increasing portion of the market that uses the Internet to shop for homes, each of the builders will be able to increase their sales and marketing success.
GoTour, a self-guided video tour shot in high definition, allows customers virtual access to model homes, without having to physically visit a builder’s site. Avid’s technology also allows consumers to try on and select their options of interest, and allows builders to track the success of various specifications. Models and design centers virtualized with GoTour are accessible to prospects 24/7 on PCs, iPads, iPhones and mobile devices running the Android operating system.
“By presenting self-guided full motion tours, animated floor plans, product images, specs, community info, customer ratings and even video testimonials, accessible on desktop and mobile platforms, GoTour is everything shoppers want in an online, new-home shopping experience,” said Paul Cardis, founder and CEO of Avid Ratings. “With nine out of ten homebuyers using the Internet to shop for homes, GoTour is the ideal platform for dominating this segment of the new home market.”

About Avid Ratings
Founded in 1992, Avid Ratings is a full-service customer loyalty management firm, providing customer loyalty research, organizational consulting, employee training, and innovative marketing solutions that drive homebuilding success. One of Constructech’s Top 50 innovative building technology firms, the award-winning company serves over 2,750 homebuilders throughout the United States and Canada. Avid maintains North America’s largest database of homebuyer satisfaction to benchmark its clients. To learn more about the industry-leading AvidCX suite of services, visit us at

Contact:       Katy Biggerstaff
NewGround PR & Marketing
C: (562) 761-6338


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