Murphy Homes Taps Avid Ratings for Customer Loyalty Insights

Madison, WI – Released June 5, 2014
Murphy Homes of Huntsville, Alabama has hired Avid Ratings to measure homebuyer satisfaction and provide guidance toward consistently delivering top-notch experiences for Murphy Homes’ customers.
Avid Ratings and Murphy Homes will implement three customized survey programs from Avid’s GoSurvey program suite. Avid will survey homebuyers at key points during the construction and ownership phases.
“Murphy Homes wants a complete picture of their customers’ home buying experience,” says Paul Cardis, Avid Ratings founder and CEO. Prior to the switch to Avid Ratings, Murphy Homes used a shorter customer survey hosted by one of Avid’s competitors.
“Comprehensive surveys provide a much deeper understanding of processes, services, and products from the customer’s perspective,” Cardis explains. “This kind of insight motivates employees and trades, and is a real game changer when an organization like Murphy Homes is striving to become the best homebuilder in the market, region, or even the nation. To that end, we’re very pleased to be their customer loyalty partner.”
Murphy Homes
With over 25 years experience, Murphy Homes builds in communities located throughout the Huntsville/Madison County, Alabama area.
Avid Ratings
Founded in 1992, Avid Ratings is a full-service customer loyalty management firm, providing customer loyalty research, organizational strategies, employee training, and proprietary solutions to improve the home buying experience and referral sales. Serving over 2800 companies in throughout North America, Avid maintains the largest customer satisfaction database within the home building industry. Avid assesses homebuyers’ experiences and then provides focused business solutions via its flagship software Avid 3.0 to improve customer engagement, referrals, and overall profitability.
Contact: Melissa Berry, General Manager, GoSurvey Division, 608-239-0354, or via email at

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